カンボジアで唯一のシンガポール系商業銀行であるフィリップ銀行は、マーケットリーダーである海外送金サービスの手数料引き下げを発表した。海外送金手数料は一回につき一律7ドルで、金融市場で際立っている。顧客はフィリップモバイルのアプリを通じてこのサービスを利用できる。
フィリップ銀行の最高経営責任者であるチャン・マッハ氏は、サービス再開の際にメディアの取材に応じ、手数料引き下げの動きについて次のように説明した。「海外にご家族やご友人がいらっしゃる多くのお客様にとって、手頃で信頼できる送金オプションは非常に重要です。今回の手数料引き下げは、お得なサービスを提供するという当行の継続的な取り組みを反映したものであり、当行の顧客ベースのユニークな金融ニーズを満たすという当行のコミットメントを示すものです」と述べた。
同サービスは10カ国への送金を可能にする。その10カ国とは、シンガポール、フィリピン、ベトナム、マレーシア、韓国、タイ、インドネシア、オーストラリア、香港特別行政区である。
中国への送金も可能だ。ただし、中国への送金は、フィリップ銀行の支店の窓口でのみ受け付けている。
送金サービスの対象国の選定は、同銀行がいかに顧客層を理解しているかの一例である。また、カンボジア人にとって最も一般的な国際取引通路であることも認めている。フィリップ銀行には、金融サービスや商品の多様化を目指す幅広い事業計画があり、送金サービスはその戦略的な一環である。
利便性と手頃な価格は、同銀行が着実な方法で展開している革新的なサービスにおいて一体となっている。この戦略は、国内外の顧客の変化と進化する金融ニーズへの継続的な適応と迅速な対応を目指す当行の目標に沿ったものである。
送金の重要性が飛躍的に高まる中、業界関係者は、取引手数料の大幅な引き下げが顧客の取り込みに大きな影響を与え、フィリップ銀行の送金サービスの魅力が大幅に高まると予想している。カンボジア経済がグローバル化し、カンボジア人ディアスポラが拡大する中、このようなサービスに対する具体的なニーズが高まっている。
カンボジア家庭の家計にとって送金の重要性がますます高まる中、フィリップ銀行の決定は非常にタイムリーだ。フィリップ銀行が海外送金サービスの手数料引き下げを決定したことは、同銀行が顧客中心主義を重視し、金額に見合った価値を提供するというコミットメントを明確に示すものです。手頃な価格で信頼性の高いサービスを提供することで、フィリップ銀行は金融サービス市場における地位を確固たるものとし、顧客層により魅力的なサービスを提供していきます。手数料引き下げと海外送金サービスの詳細は、フィリップ・モバイルのアプリをご覧になるか、最寄りのフィリップス銀行支店にお越しください。
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