3日間の水祭りの観光客数は、初日120万人、2日目170万人、最終日200万人と、ほぼ500万人の大台に乗った。地元の人々や観光客を含む約490万人の観光客が、名物のボートレースや日没後の花火大会の会場となった川辺に集まった。
「水上フェスティバルは、海外からの旅行者を誘致する絶好の機会であり、全国から人が集まる毎年恒例のイベントであるため、1年で最大のイベントとなる。このようなイベントを、観光地を宣伝し、より多くの観光客を誘致するためのツールとして利用することを検討すべきです」と、太平洋アジア旅行協会カンボジア支部のトーン・シナン会長は木曜日、クメール・タイムズの取材に答えた。
カンボジア・サーカスのファーレのセールス・マーケティング担当ディレクター、クレイグ・ダッジによれば、3年ぶりの公式水祭りイベントは大きな興奮を呼んだという。「国内観光は、パンデミック後、明らかに最も好調であったが、海外からの旅行者にも非常にポジティブな経験を提供した」と彼はクメール・タイムズに語った。海外からの旅行者は、祝祭日やフェスティバルが提供する、ユニークで、本物の、没入感のあるローカルな体験を求めています。また、地元の人々にとっても、海外からの旅行者にとっても、楽しく、重要な祝祭日を隣り合わせで体験できる絶好の機会です。
観光は、それぞれの国で指定されたイベントを開催することを望んでいる。ダラ・ホテルズのマーケティング・テクノロジー・マネージャー、ジャミール・ハーツ・ロサダ・エピタシオ氏は、「ウォーター・フェスティバルは、その国の豊かな文化やルーツについて語るものです」と説明する。「私たちは地元のコミュニティと協力し、水祭りの活動に参加しました。これにより、地元コミュニティと強いつながりを築き、私たちの知名度を高めることができました。民間部門と政府部門が地元のイベントのデスティネーション・マーケティングを推進する手段は、カンボジアの観光を向上させる最大の方法です」と彼は付け加えた。
カンボジアでは、秋の満月に行われる水祭りをボン・オム・トゥック（Bon Om Touk）と呼んでいる。この祭りに先立つモンスーンの雨で大量の水がたまり、メコン川とトンレサップ川の流れが逆流する。
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